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Summary Statistics Tables

Background

  • KISDI developed statistical indicators that measure cross-media use behaviors of media content users in order to capture the current multi-media trend where media contents are accessible through various mediums.

Purpose

  • The Korean Media Panel Survey is a panel survey that is designed to accumulate data on the same sample over a long period. The survey aims to track changes in the media environment and usage behaviors of the same household samples and their household members.
  • The survey aims to provide data for in-depth media research and policy-making by designing survey questionnaires that reflect current broadcasting and communication environment.
  • The survey aims to track the impacts of changes in the media environment on the media use behaviors of households and individuals, and to analyze their media use behaviors by demographic characteristics.

Legal basis

  • National Statistics designated by Statistics Korea (Approval No. 405001)

Survey history

한국미디어패널조사 개요 조사 연혁 표
Jun. 2020 11th survey year: 4,260 households and 10,302 household members
Jun. 2019 10th survey year: 4,583 households and 10,864 household members
Jun. 2018 9th survey year: 4,162 households and 9,426 household members
Jun. 2017 8th survey year: 4,203 households and 9,425 household members
Jun. 2016 7th survey year: 4,233 households and 9,788 household members
Jun. 2015 6th survey year: 4,305 households and 9,873 household members
Jun. 2014 5th survey year: 4,313 households and 10,172 household members
Jun. 2013 4th survey year: 4,381 households and 10,464 household members
Jun. 2012 3rd survey year: 4,432 households and 10,319 household members
Jun. 2011 2nd survey year: 5,109 households and 12,000 household members
Oct. 2010 1st survey year: 3,085 households and 6,750 household members

Survey method and target

한국미디어패널 조사 조사방법 및 대상 표
Survey method Household and Household Member Interviews
Survey coverage 17 metropolitan cities and provinces
Survey target About 5,000 households and their household members aged 6 or older
* In the 1st survey year, about 3,000 households in 6 metropolitan cities (including Seoul) and their household members were covered. In the 4th survey year, Sejong City was included.

Survey cycle and survey period

한국미디어패널조사 조사주기 및 기간 표
Survey cycle Annual
Survey period June ~ July (about 10 weeks)

Survey items

  • Media device ownership status
  • Media device connection
  • Media diary
  • Media usage behavior
  • Broadcasting and communication service subscription and expenditures
  • E-commerce and telemarketing usage status
  • Values and life style (2012, 2016)
  • Life satisfaction level (2013, 2017)
  • Health behavior (2014)
  • Self-esteem and need for cognition (2015)
  • Prospect and perception of the 4th industrial revolution (2018)
  • Consumer innovation (2019)
  • Self-esteem and need for cognition (2015, 2020)

Data dissemination

  • Survey results are disseminated through KISDI STAT Report at the end of December every year.